JCB International Indonesia, a subsidiary of the global payment brand JCB International Co., and Indonesian financial giant PT Bank Permata have collaborated to introduce the Permata JCB Ultimate Card.
This card is tailored specifically for the affluent segment, promising enhanced benefits particularly in travel and dining sectors.
The partnership between JCB and Permata is strategic, targeting affluent customers who seek more than just a payment tool but a gateway to a luxurious lifestyle. The Permata JCB Ultimate Card stands out by offering a Welcome Bonus Program which includes 20,000 airline miles, setting a high bar for credit card benefits in Indonesia.
Further enhancing the card’s appeal are the unique benefits tailored to fit the lavish lifestyles of its holders. These include exclusive deals on dining, where every transaction of IDR 5,000 can be converted to airline miles, among other perks. The card also facilitates access to premium experiences like discounted dining at Japanese restaurants and cashback offers at renowned shopping outlets in Japan.
The partnership doesn’t just promise enhanced transaction convenience; it aims to enrich the lifestyles of its users. With additional features like access to JCB Plaza Lounges and the JCB Concierge Desk, cardholders are assured of experiencing unmatched luxury and comfort.
Djumariah Tenteram, consumer banking director at PermataBank, said, “The Permata JCB Ultimate Card is our first collaboration with JCB and is aimed at the affluent segment that wants the best experience, particularly in traveling and dining. This credit card launch also reflects PermataBank’s commitment to providing a payment tool that adds value to its customers according to their lifestyles. With this strategic collaboration, we are confident that the Permata JCB Ultimate Card will enhance and expand the services we provide to our loyal PermataBank customers, especially those in the affluent segment.”
Yoshiki Kaneko, president & CEO at JCB International Co., Ltd., remarked, “The partnership with PermataBank allows us to extend our reach to credit card users in Indonesia. PermataBank is a strategic partner for JCB due to its ability to reach the affluent segment. We believe that the convenience of the transactions offered, together with access to unique experiences and exclusive Japanese services, will add value to credit card users in Indonesia.”
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