Glia, a pioneering force in customer interaction technology, has unveiled its latest innovation—the Unified Interactions Index Online Calculator.
This tool is designed to help financial services firms measure their customer interaction strategies against over 500 comparable companies. Free for all banking, credit union, and insurance sectors, this online calculator embodies a novel method for quantifying interaction effectiveness, centered on efficiency, effectiveness, and the overall customer experience.
Financial institutions engaging with the calculator will navigate through a straightforward set of 14 questions. This process generates a comparative analysis, placing each institution within three categories: front runner, pacer, or straggler, based on their interaction strategies. Glia then tailors specific advice aimed at refining these strategies to boost business outcomes, all derived from precise metrics garnered through the calculator.
Dan Michaeli, CEO and co-founder of Glia, said, “Customer interactions are the new litmus test for loyalty, but until now financial institutions haven’t had an accessible way to compare their interaction strategy with peers and relate it to tangible KPIs.
“Our calculator offers a quick, simple way to evaluate where an institution stands and then provides actionable steps on easy areas of improvement. This ultimately helps deliver the information and tools necessary to modernize and enhance customer interactions and drive successful business outcomes.”
Earlier this year, Glia released its inaugural Unified Interactions Report, which was informed by its extensive experience in facilitating over 3-billion interactions across the financial services sector. The findings of this report suggest that institutions which adopt a unified approach to managing customer interactions enjoy triple benefits: heightened cost efficiency, augmented revenue, and enhanced customer satisfaction and loyalty.
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