CIH BANK, a leading financial institution in Morocco, has entered into a strategic partnership with Backbase, a global leader in Engagement Banking.
This collaboration aims to transform the digital banking landscape in Morocco, enhancing customer experiences and meeting the diverse financial needs of Moroccan citizens.
CIH BANK, known as “Tomorrow’s Bank, Today,” has chosen Backbase to help realise its vision of being the premier financial partner for every Moroccan. This partnership focuses on deepening customer relationships through tailored financial solutions and providing seamless access to essential services at critical times, whether opening a bank account, securing a student loan, or investing.
The partnership stems from CIH BANK’s initiative to adopt a more customer-centric approach to banking, reflecting a broader movement among Moroccan financial institutions towards innovative, client-focused solutions. By collaborating with Backbase, CIH BANK aims to offer personalised, context-aware banking experiences that cater specifically to the individual needs and financial journeys of its customers.
Backbase provides an Engagement Banking Platform that allows financial institutions to rapidly modernise their customer journeys, from onboarding to investment. The platform boasts a robust suite of functionalities and an advanced UI/UX, enabling banks like CIH BANK to deploy new services swiftly and efficiently.
CIH BANK serves a diverse clientele, including individuals, professionals, businesses, and the real estate sector, offering a comprehensive range of banking products and services. It is committed to evolving its offerings to align with the dynamic needs of its customers, facilitated by digital solutions that combine innovation with user-friendly experiences.
Matthijs Eijpe, SVP and Managing Director, Backbase CEEMEA, said, “Collaborating with CIH BANK at this stage of their digital transformation is truly exciting. By enhancing their digital infrastructure through our platform, CIH Bank is positioning itself to consistently meet customers’ needs, swiftly adapt to market demands, and deliver the secure, modern services that Moroccan customers deserve.”
Driss Bennouna, Deputy Managing Director, CIH BANK, said, “This partnership with Backbase marks a significant step in our digital transformation strategy. We are constantly committed to providing our clients with innovative banking solutions, offering them a personalized experience tailored to their needs. This new collaboration will allow us to further facilitate access to both modern and inclusive banking services.”
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