Uprise, a San Francisco-based financial advisory platform, has secured $3.3m in its seed funding round.
The investment round was led by Blank Ventures. Other participants in the round included Graham & Walker, Hustle Fund and Dash Fund, according to a report from TechCrunch.
Several notable angel investors from the FinTech world also joined, such as Dan Macklin, co-founder of SoFi, and Eddie Kim, co-founder of Gusto.
Uprise provides financial advice by embedding itself into financial products already used by small businesses, such as HR tech platform Rippling and SMB tax startup Carry.
Using a blend of AI algorithms and human financial advisors, Uprise offers tailored recommendations, ensuring that businesses receive the most accurate and relevant advice for their specific needs. For example, Uprise might suggest the best retirement benefits based on a business’s size and location.
The funding will be used to fully launch Uprise’s platform and expand partnerships.
Co-founder and head of engineering Nanthakumar Muthusamy said, “We believe that humans should be in the loop before you talk to a customer. They also like to talk to a human more than a machine.”
The company initially launched in 2022 with a direct-to-consumer model aimed at helping individuals manage personal finances. However, as more small business owners and entrepreneurs became Uprise’s core users, the company shifted its focus to provide financial advisory services to SMBs.
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