Adyen, a renowned financial technology platform, has strengthened its strategic partnership with Zalando, Europe’s leading online multi-brand fashion retailer.
The expanded collaboration reinforces Adyen’s role as a key payment provider for Zalando in 15 European countries, while also establishing Adyen as the exclusive payment partner for specific local payment methods, such as Cartes Bancaires in France and Bancontact in Belgium.
This partnership aims to deliver a smoother payment experience for Zalando customers by offering a variety of convenient and secure local payment options. The enhanced collaboration supports Zalando’s commitment to providing a frictionless shopping experience by ensuring customers can complete transactions through their preferred payment methods with ease.
Adyen, a global leader in financial technology, provides an integrated payment solution that combines payments, data insights, and financial products in one platform, used by top companies such as Meta, Uber, H&M, and eBay. Zalando, headquartered in Berlin and established in 2008, is an e-commerce giant serving over 50 million active customers across 25 European markets with a vast selection of fashion and lifestyle products.
A significant feature of this partnership is the deployment of Network Token Optimization, which replaces traditional card data with secure network tokens. This technology enhances transaction success rates by reducing involuntary cancellations and providing Zalando customers with a smoother shopping experience. With these network tokens, Zalando benefits from higher authorization rates and improved conversion, underscoring the partnership’s focus on reliability and user satisfaction.
Hella Fuhrmann, Adyen’s Country Manager DACH, expressed her satisfaction with the collaboration: “We are very proud of this long-term partnership and look forward to further optimizing the performance of 3D Secure within the framework of PSD2, as well as continuing to improve online payments overall.”
Kai-Uwe Mokros, Managing Director at Zalando Payments, added, “We’re pleased to extend our partnership with Adyen, who supports us in ensuring that Zalando customers have a seamless and convenient payment experience, allowing them to use their preferred local payment methods effortlessly. By prioritizing convenience in everything we do, we strive to create a positive shopping experience that fosters customer loyalty and keeps satisfied shoppers coming back.”
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