Santander, a global financial services institution known for its extensive banking operations, has partnered with dentsu to develop a global platform aimed at empowering small and medium enterprises (SMEs).
The partnership aims to break down barriers to international trade for SMEs by offering a digital-first customer experience, according to Finextra.
The platform will provide tools and services, such as industry insights, connections to market providers, and bespoke services tailored to the needs of international businesses.
Santander is renowned for its comprehensive banking services across the globe, while dentsu is a leader in marketing innovation and digital technology.
The five-year deal will leverage the expertise of both companies, combining Santander’s deep understanding of financial services with dentsu’s cutting-edge technology solutions.
The new platform will be rolled out in 45 markets globally, including 10 core markets and regions connected to Santander’s alliance banking partners.
Its design, operation, and marketing will be managed by dentsu, supported by technology integrations with partners such as Salesforce, Adobe, and Amazon. The launch is planned for Q2 2025.
John Carroll, head of international and transactional banking at Santander, said: “Over the last five years, we’ve created a revolutionary international proposition that has broken the mould for traditional banking customers. It’s been fundamental in shaping international trade for UK businesses and has allowed us to support them in new international markets. Now, it’s our time to export. We’re ready to take the support we can offer to the next level and help more businesses than ever before across all corners of the globe.”
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