AvaTrade, an award-winning online trading broker, has announced a multi-year partnership with Formula One giants Oracle Red Bull Racing.
This collaboration aims to enhance AvaTrade’s brand visibility across key global markets, including the Middle East and Central and South America, according to FF News.
Oracle Red Bull Racing, who powered Max Verstappen to a fourth consecutive World Championship crown earlier this year, will benefit from AvaTrade’s expertise in cutting-edge brokerage technology, offering the Team enhanced access to global financial markets.
AvaTrade specialises in online trading, providing its clients with access to global markets through innovative technology and expert financial education.
With a focus on trading Futures, Options, and CFDs, the company is recognised for its dedication to empowering traders through advanced risk management tools and market insights.
The partnership will kick off with AvaTrade branding on Oracle Red Bull Racing’s RB20 car during the Abu Dhabi Grand Prix in 2024, with more extensive branding on the RB21 car, driver suits, and team kit starting in 2025.
AvaTrade will also become the Presenting Partner of Oracle Red Bull Racing’s podcast, Talking Bull, offering exclusive insights into the world of Formula 1 through interviews with team members and motorsport legends.
In addition, AvaTrade will partner with the Red Bull Racing Pepe Jeans Academy Programme to support the F1 Academy, an initiative aimed at fostering young female talent in motorsport.
This aligns with AvaTrade’s mission of promoting diversity and empowerment, mirroring its focus on inclusivity in financial education.
Christian Horner, CEO & team principal of Oracle Red Bull Racing, said, “Everyone at Oracle Red Bull Racing is excited to be welcoming AvaTrade to the Red Bull family and to see them proudly displayed on the RB20 in Abu Dhabi as we celebrate the end of the 2024 season. This is a unique partnership that has combined our shared values of maximising potential and achieving success – whilst pushing the limits. The partnership expanding to F1 Academy and Talking Bull shows the commitment and amazing working relationship that the Team already has with AvaTrade, and shows the depth of the world of Red Bull and exciting opportunities in F1. We look forward to reaching new heights together in 2025 and beyond.”
Dáire Ferguson, CEO of AvaTrade, said, “Oracle Red Bull Racing’s commitment to innovation and excellence aligns seamlessly with our own mission at AvaTrade. Its dominance in Formula 1 reflects the precision and focus we deliver to our traders every day. As a world-leading broker specialising in Futures, Options & CFDs and providing access to global markets, AvaTrade’s innovation equips traders to push boundaries just as Oracle Red Bull Racing does on the track. Together, we’re breaking new ground and opening doors for race fans and traders alike to experience the extraordinary.”
Ori Matarasso, chief marketing officer of AvaTrade, added, “This partnership is a wonderful opportunity for AvaTrade and Oracle Red Bull Racing to empower each other on the global stage. With our expertise in brokerage, risk management, and financial education, we’re uniquely positioned to bring traders and motorsport fans closer to success. There will be untold opportunities for brand awareness, especially given the way our two brands are perfectly aligned in their goals and methods. This partnership with Oracle Red Bull Racing will solidify AvaTrade’s position as a world-leading online broker, which is focused on providing its clients with the best training, technology, risk management tools, and education. We are looking forward to a long and fruitful partnership with Oracle Red Bull Racing.”
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