Publicis Sapient, a global digital business transformation firm, and OneSavings Bank (OSB), a specialist lender listed on the FTSE 250, have launched a new digital savings platform as part of their strategic partnership.
The partnership between Publicis Sapient and OSB aims to modernise the bank’s operations, enabling it to evolve into an agile and customer-centric financial institution. The newly introduced savings platform is part of a five-year plan to transform OSB into a “bank with the soul of a FinTech”. This milestone also sets the stage for the upcoming launch of a lending platform.
Publicis Sapient specialises in driving digital transformation for businesses worldwide, leveraging its SPEED framework—Strategy, Product, Experience, Engineering, and Data & AI—to create scalable, customer-focused solutions. With over 20,000 employees across 50 offices globally, the company combines expertise with innovation to help businesses achieve a competitive edge in a digital-first world.
Mark Smith, vice president of financial services at Publicis Sapient, said, “We’re incredibly proud to partner with OSB on their transformative journey, harnessing the power of our SPEED —Strategy, Product, Experience, Engineering, Data & AI— capabilities to deliver a modern, people-first solution.
“By seamlessly integrating leading technology platforms like Microsoft and Salesforce with best-in-class fintechs, we are building a dynamic, innovative ecosystem that elevates the customer and colleague experience. This collaboration not only drives immediate value for OSB’s clients but also positions the bank for sustainable growth in the rapidly evolving, fintech-driven financial landscape.”
Matthew Baillie, group chief transformation officer at OSB Group, added, “The launch of our new savings platform marks a significant milestone in OSB Group’s transformation journey. Together, we’ve created a secure, intuitive platform tailored to our customers’ needs, improving satisfaction, conversion rates, and operational efficiency.
“I am excited not only about this launch but also, the journey ahead as we continue to make large strides toward modernizing our business into a bank with the soul of a fintech. Publicis Sapient has been instrumental in the journey and helping to achieve this critical milestone.”
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