Willis, a WTW business, has launched AdWrap, a master-controlled insurance programme tailored to the production insurance needs of businesses and their contracted vendors involved in creating marketing, advertising, and promotional content in the U.S.
The launch of AdWrap responds to the increasing complexity and cost inefficiencies associated with insuring content production.
Businesses often face fragmented processes when managing insurance for in-house teams, external vendors, and social media influencers. Willis aims to simplify this landscape with a single, transparent solution that drives efficiency and reduces insurance expenses.
AdWrap is designed to offer comprehensive and customisable insurance coverage for various production types, from live-action shoots to digital and print campaigns. The product protects content from pre-production through to airdate, covering property, casualty, and contingent risks.
A key advantage of AdWrap is its cost transparency. By eliminating vendor mark-ups and offering direct coverage, premiums are based on individual risks and claims histories.
This ensures consistent and fair pricing across all projects, helping companies better manage their production budgets.
AdWrap is supported by a dedicated team of media and entertainment specialists who provide 24/7 account management and risk mitigation support.
Its global capabilities allow clients to manage production risks wherever their content is created, delivering both flexibility and peace of mind.
Additional information on the specific cost savings and implementation process of AdWrap has not been provided.
Willis director of new business for technology, media and telecommunications (TMT), Paul Evans said, “We’re excited to offer a solution that provides robust coverage, along with greater transparency and cost-efficiency for our clients. AdWrap simplifies the production insurance process, enabling businesses to focus on creating impactful content without the complexity of traditional insurance solutions.”
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