Klarna has entered into an exclusive partnership with gifting platform Nift to enhance its customer experience and unlock new revenue opportunities.
The collaboration allows Klarna to offer personalised gift incentives to its customers, strengthening brand sentiment and loyalty, while simultaneously generating recurring revenue via its commerce media network. These gifts can be used for fashion, jewelry, restaurants, music, home goods and more.
David Sandstrom, CMO of Klarna, said, “We constantly look for innovative ways to elevate our customer experience by making shopping with Klarna more personal, pleasant and rewarding. By partnering with Nift, we’re able to thank our customers for making a purchase with surprise, high-value gifts that introduce them to new brands, products and services that are curated specially for them.”
Nift’s AI-driven platform enables Klarna to match each customer with tailored gift options based on their unique interests. Through this system, users are introduced to products and services from thousands of brands in Nift’s extensive merchant network, which includes Chewy, Fabletics, HelloFresh, Laura Geller, NatureMade, Quince and SiriusXM. The approach allows these brands to acquire new customers in a cost-effective way that drives ongoing demand and repeat purchases.
This partnership comes at a time when companies across retail, payments, streaming and fitness industries are searching for more effective, non-intrusive ways to engage consumers. As returns on traditional advertising diminish and users become more resistant to irrelevant ads, platforms are prioritising customer-centric experiences that foster loyalty and boost revenues.
Elery Pfeffer, founder and CEO of Nift, said, “Klarna is a globally renowned brand with a powerful commerce network and this partnership enables the company to surprise and delight its customers in a unique way that leads to positive brand sentiment and long-term loyalty. We’re extremely proud to partner with Klarna as it strengthens its customer connections while unlocking a new, recurring revenue stream.”
Since launching the partnership, Klarna has seen promising early results, with a 30% click-through rate and a 40% gift activation rate in the US. Following these positive outcomes, the gift programme has now been expanded to include customers in both the US and the UK.
By integrating personalised gift offers into the customer journey, Klarna aims to create a more rewarding and authentic shopping experience that makes customers feel valued. According to Nift’s data, 88% of gift recipients rate their gifts positively, 72% report an improved opinion of the gifting company, and 70% intend to make repeat purchases with the brands they discovered through Nift.
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