Matic Insurance, a digital insurance broker, has partnered with mortgage automation platform Floify, a subsidiary of Porch Group, to embed home insurance directly into the loan process.
The integration enables borrowers to compare multiple home insurance quotes within the digital mortgage workflow, streamlining a historically fragmented part of the homebuying journey.
The partnership reflects growing momentum in the mortgage and InsurTech sectors to unify services and improve borrower experiences.
“Insurance has historically been a friction point in the mortgage process,” Floify head of customer experience and business operations Sol Klein said, “With Matic’s digital platform, we’re giving lenders and brokers a turnkey solution to reduce that friction and provide a better borrower experience. Matic’s breadth of carriers and expertise in the mortgage space made them the clear choice for us.”
Matic CEO and co-founder Ben Madick said, “As housing affordability remains a top concern and insurance premiums continue to rise, mortgage companies are looking for better ways to support their borrowers. With our large network of carriers and deep integration in the mortgage process, Matic helps alleviate some of those challenges — and with partners like Floify, we’re bringing that experience into the platforms lenders already rely on.”
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