Lemonade, the AI-powered InsurTech, has launched its car insurance product in Indiana as part of its broader expansion strategy across the U.S.
The move follows a recent rollout in Colorado and brings Lemonade Car to a market worth an estimated $5bn annually, according to FF News.
The launch introduces personalised pricing, claims automation, and bundled insurance options to Indiana drivers. With this move, Lemonade now serves states representing around 42% of the U.S. auto insurance market.
Lemonade co-founder and CEO Daniel Schreiber said, “Car insurance hasn’t kept up with how people actually drive today. With Lemonade Car, we’re using tech to change that—making coverage fairer, simpler, and smarter. Expanding into Indiana is both a strategic milestone and a natural next step for us. With our full suite of products now available in the state, we can offer bundled pricing and smart insurance tailored for tech-savvy Hoosiers.”
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