Kinetic Insurance, a US-based managing general underwriter (MGU), has partnered with Novidea, a cloud-based InsurTech company offering insurance management solutions, to accelerate its digital transformation and scale its operations.
The collaboration comes as Kinetic sought a robust, enterprise-grade platform to replace its manual and fragmented policy management processes.
As its workers’ compensation business grew, the company needed a scalable solution that could streamline operations, provide real-time data access, and support its long-term innovation plans.
Novidea’s platform, designed specifically for MGAs and MGUs, was selected following a competitive vendor review process.
The system’s modular, open API architecture and rapid implementation capability made it the ideal choice for Kinetic. The platform enabled seamless data integration with external tools like Tableau, and helped deliver an auditable, real-time data ecosystem across departments.
Kinetic previously relied on Google Sheets to manage the full policy distribution lifecycle—tracking everything from submissions to commissions.
This approach led to data silos, inconsistent reporting, limited visibility, and increasing inefficiencies as the company scaled. By adopting Novidea’s solution, Kinetic saw a 24% increase in submission volume between 2023 and 2024, along with a 75% year-over-year boost in its book of business.
Novidea’s platform now provides Kinetic with a unified source of data, ensuring consistency across departments and improving decision-making.
It also supports regulatory compliance through its auditable system of record. Looking ahead, the platform will serve as a base for further technological advancements, including the development and deployment of AI tools for brokers and carriers.
Kinetic is backed by major investors including Nationwide, Primary, Prologis, and Crosslink Capital, and works with a wide network of insurance agencies across the US to deliver data-driven safety insights to workers’ comp policyholders.
Kinetic Insurance co-founder and chief strategy officer Haytham Elhawary said, “The Novidea platform has empowered Kinetic to process more than 10,000 submissions on the platform while giving us 24/7 access to the data we need to understand our business. The ability to access a single source of reliable data across departments and manage all of our policies and stakeholders, including insureds, brokers, and carriers, through a single pane of glass makes us more efficient, so we can scale faster and better meet the needs of our customers. We also have the ability to create an auditable system of record, keeping us in compliance with industry regulations. With Novidea serving as our foundation, we now have a modern platform on which we can build automations for future services and products.”
Novidea chief revenue officer Jeff Heine said, “Kinetic is an innovative leader in the workers’ compensation insurance sector, bringing a modern, data-driven approach to risk product and customer service delivery. We’re honored to be their insurance management platform of choice, helping them scale their business.”
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