Google unveils Pixel Care+ for Pixel and Fitbit

Google, the global technology company known for its search engine, hardware, and software services, has introduced Pixel Care+, a new device protection programme.

Google, the global technology company known for its search engine, hardware, and software services, has introduced Pixel Care+, a new device protection programme.

The launch replaces Google Preferred Care and Fi Device Protection in the U.S., with current subscribers being transitioned to Pixel Care+ in the coming months, according to TechCrunch.

The programme aims to provide a streamlined, higher level of coverage and service for Google device owners.

Google produces a range of hardware products, including Pixel smartphones, Pixel Watch, Pixel Tablet, and Fitbit devices, alongside software services like Google Search, Gmail, and Google Cloud.

Pixel Care+ covers unlimited accidental damage claims, extended warranty and mechanical damage, $0 screen and battery repairs, $0 post-warranty malfunctions, genuine Google parts, priority support from Pixel experts, and self-service claims via the Google Store. Optional loss and theft coverage is also available.

The programme includes free upgraded shipping on replacements, including next-day delivery. Pricing varies by device, with Pixel Care+ for the Pixel 10 at $10 per month or $199 for two years.

Pixel Care+ is available in the U.S. for new eligible devices, including Pixel 8 and later, Pixel Watch 2 and later, Pixel Tablet, and Fitbit devices like the Ace LTE, Versa 4, Sense 2, Charge 6, and Inspire 3. The programme can be added within 60 days of purchase, with claims filed via the Google Store or My Pixel App.

Google CEO Sundar Pichai said, “Pixel Care+ provides a higher level of coverage, service, and peace of mind for Google hardware owners.”

Keep up with all the latest FinTech news here

Copyright © 2025 FinTech Global

Enjoying the stories?

Subscribe to our daily FinTech newsletter and get the latest industry news & research

Investors

The following investor(s) were tagged in this article.