Wealth management is evolving rapidly, and clients now demand more than strong investment returns. They want advice that aligns closely with their personal aspirations and long-term goals.
Goals-based investment planning is emerging as a powerful approach for wealth managers to deliver this, enabling them to shift from performance-focused strategies to client-centric solutions.
Ortec Finance, a provider of solutions for tisk and return management, recently launched a new paper exploring how to reframe client engagement to unlock long-term value through goals-based investment planning.
Goals-based investing combines financial planning with dynamic scenario insights to provide personalised, scalable, and compliant advice. Leading financial institutions have already embraced these techniques to deepen client relationships and drive growth. Some large European banks have even reported as much as a 15% rise in assets under management (AuM) after implementing goals-based planning models.
The shift is also being driven by the limitations of traditional risk profiling. Conventional methods often fail to address the complexity and time horizons of long-term financial goals. Dynamic scenario modelling, by contrast, offers a clearer view of potential outcomes and decision-making trade-offs, making the advice more transparent and meaningful for clients.
Another key advantage is the ability to build trust through a client-centric approach. When clients can see how their goals translate into investment strategies, confidence grows. This transparency fosters stronger relationships and supports better financial outcomes over time.
Finally, scaling this personalisation across client segments is becoming increasingly feasible with technology. By standardising processes while maintaining flexibility, wealth managers can efficiently serve a broader range of clients without losing the personal touch that drives engagement and loyalty.
Read the full whitepaper here.
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