Insignis, a leading cash management platform, has unveiled its new “forever” cash ISA, designed to simplify savings management for both clients and advisers.
Developed in partnership with ISA Manager Quai Digital, the product aims to consolidate multiple ISA holdings into one easy-to-manage account, offering access to rates from a range of banks through a single application.
The new ISA provides savers with a practical solution to a longstanding issue: the complexity of managing several ISAs across multiple institutions. By allowing deposits to be spread across different banks, the product helps savers with more than £85,000 benefit from increased Financial Services Compensation Scheme (FSCS) protection while keeping access to competitive rates in one centralised platform.
The launch introduces a multi-bank structure that enables diversification and active management of funds, offering both easy-access and fixed-term products from eight partner banks. Clients can reallocate funds annually, adapt to changing market conditions and interest rates, and capture enhanced returns without repeatedly opening separate accounts.
Insignis CEO Kate Toumazi said, “Cash is so much more than a safety net for uncertain times. It’s a highly strategic asset, and it will remain as such even in a climate where rates are falling and government support may change, because clients will always need some measure of liquidity.”
“For advisers, the challenge has often been the lack of transparency around client cash holdings. Our new cash ISA has been designed to address that directly – offering a consolidated view of savings, while balancing stronger returns with robust protection.
“The result is a tool that allows both advisers to manage their clients’ cash more strategically, without the administrative burden that has traditionally come with managing multiple accounts.”
The product requires a minimum deposit of £10,000, either as a new subscription or through the transfer of an existing cash ISA. Transfers are handled directly by Insignis, with withdrawals restricted within the same tax year. The fee structure remains consistent with other Insignis accounts, and a 14-day cooling-off period applies.
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