Entrust, a provider of identity-centric security solutions, has announced an expanded collaboration with Mastercard to strengthen fraud prevention in digital onboarding.
The partnership will see Mastercard Identity insights, powered by Ekata, integrated into the Entrust Identity Verification Security Platform.
The partnership aims to help financial institutions and other organisations counter increasingly sophisticated fraud tactics such as synthetic identities and deepfakes, while also delivering a smooth user onboarding experience. By combining real-time risk insights from Mastercard Identity with Entrust’s platform, the initiative is designed to enable faster, more cost-efficient, and more secure account creation processes.
Entrust, headquartered in the US, is recognised for its expertise in identity verification, card issuance, and secure communications, offering solutions that span regulated and non-regulated industries. Mastercard, one of the world’s leading payments companies, operates a global network connecting businesses, consumers, financial institutions, and governments, with a strong focus on innovation and fraud protection.
Entrust is now the first Engage qualified partner to offer both Mastercard’s Digital First and Identity programmes, marking a milestone in their growing relationship. According to Entrust’s Future of Global Identity Verification report, 66% of organisations view fraud prevention and customer experience as competing priorities. This partnership is positioned as a way to balance both goals, delivering intelligent pre-screening powered by machine learning and real-time analytics.
The Entrust Identity Verification platform incorporates Mastercard’s risk-scoring signals based on key user information such as name, phone number, email, and address. These insights highlight inconsistencies and unusual behavioural patterns that may indicate fraud. Low-risk users are onboarded quickly, while higher-risk cases are automatically routed for additional verification, including document or biometric checks. This risk-based approach not only improves fraud detection but also reduces customer drop-off rates and minimises costly manual reviews.
The partnership also provides measurable business benefits. For instance, one Buy Now Pay Later provider reportedly achieved a 50% reduction in application abandonment and a 60% increase in passive identity verification when using Mastercard’s data signals. Organisations can customise their workflows to differentiate treatment of low, medium, and high-risk attempts, helping streamline resources while safeguarding against fraud.
Mastercard executive vice president and global head of identity Dennis Gamiello said, “By combining Mastercard Identity’s insights with the Entrust Identity Security Platform, we’re helping enterprises move beyond reactive fraud detection. This partnership expansion enables a proactive, personalized approach that strengthens security while keeping the user experience seamless.”
Entrust vice president of product, identity verification Minh Nguyen said, “As identity fraud is on the rise, along with high costs and rising customer expectations, collaboration is crucial. Organizations have to adapt faster than ever, and this partnership helps ensure that they can leverage Mastercard’s insights through our platform to stay ahead of emerging threats. Together, we’re helping businesses combat fraud, reduce manual reviews, and onboard more customers with confidence – delivering both stronger protection and measurable business results.”
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