Engage People has renewed its partnership with Medibank to strengthen the insurer’s Live Better rewards programme, which motivates members to embrace healthier lifestyles.
The collaboration aims to provide a seamless, digital-first experience that links loyalty directly with health and wellbeing outcomes.
The agreement combines Engage People’s Podium Loyalty platform with Medibank’s healthcare expertise to form a fully integrated ecosystem. This model allows members’ positive behaviours, such as exercising, eating well or sleeping better, to be recognised and rewarded while deepening engagement.
Engage People CEO Jonathan Silver said, “Partnering with Medibank to provide members with a unified health and loyalty journey helps us drive scalable innovation and revolutionize loyalty in the insurance space.
“Our proven loyalty infrastructure and Medibank’s vision to improve the health and well-being of Australians deliver a robust, frictionless and fully integrated rewards experience faster and more efficiently than we could alone.”
The renewed partnership enables Medibank to act with greater agility, rolling out new campaigns and tailored rewards quickly in response to customer needs and changing market trends.
Medibank customer health hub lead Maxim Sharshun said, “We’re proud to continue partnering with Engage People to support Medibank’s 2030 vision to create the best health and well-being for Australia.
“We help our customers take control of their health and well-being and support them in making healthy choices by offering tailored experiences and engaging rewards. The team at Engage continues to provide world-class technology. helping us deliver on our vision.”
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