Earnix, a leader in dynamic AI for insurance, has launched a new intelligent decisioning platform designed to accelerate decision-making, enhance compliance, and deliver more personalised customer experiences.
The launch addresses growing pressures on insurers to modernise operations amid rising risks, stricter regulation, and customer demand for tailored services.
London-based Earnix develops AI-driven platforms that help carriers optimise pricing, streamline underwriting, and adapt to changing markets with agility.
The intelligent decisioning platform combines real-time insights with robust governance of automated decisions.
Insurers benefit from improved profitability, stronger compliance, and enhanced customer satisfaction. Built as a no-code/low-code system, it allows business teams to innovate quickly, while its integration with core systems ensures seamless deployment.
The platform is powered by Earnix’s Dynamic AI, which unifies predictive, generative, and agentic AI under governed workflows. Enhancements include Earnix AI Studio for building and governing AI agents, Elevate Data for managing complex data environments, and Customer Engagement capabilities for personalised interactions across channels.
“The insurance industry is evolving at record speed. Changing risks, regulatory pressures, and the demand for more personalised service mean that carriers must anticipate – and enable – what’s next,” Earnix CEO Robin Gilthorpe said. “Our intelligent decisioning platform is purpose-built for this moment. It brings together the power of predictive, generative and agentic AI, underpinned by robust governance, and positions clients to deliver exceptional value in every market they serve.”
“The promise of AI in insurance comes with challenges – governance, compliance, and trust are non-negotiable in our industry,” Earnix chief product officer Be’eri Mart said. “Our AI capabilities empower carriers to operationalise agentic AI seamlessly within decisioning workflows, while embedding the insurance-specific guardrails needed to ensure reliability. This combination unlocks the ability to scale innovation responsibly, transforming underwriting, pricing, and beyond into transparent, agile, and future-ready operations.”
“Insurers today face mounting pressure to modernise their operations while harnessing the full power of their data and analytics investments. Solutions like Earnix’s can help insurers embed advanced AI and automation directly into core processes – enabling organisations to accelerate innovation, improve risk assessment, and respond to changing market demands with far greater agility,” Celent principal analyst Keith Raymond explained. “These advancements not only drive operational efficiency but also lay the foundation for more personalised and responsive customer experiences across the value chain.”
