AI platform Corbel raises $6.7m seed to transform industrial sales

AI platform Corbel raises $6.7m seed to transform industrial sales

AI-powered operating system Corbel, which provides an intelligent sales platform for industrial equipment manufacturers, has raised $6.7m in seed funding to transform the way complex machinery is sold and financed.

The round was led by Ibex Investors, with participation from Joule Ventures, Restive Ventures, and Selah Ventures.

Founded in 2022, Corbel builds AI-powered solutions that streamline how industrial machinery is sold, priced, and financed.

The company’s platform integrates directly into manufacturers’ existing systems to automate key aspects of configuration, pricing, and quoting, while embedding finance options to support large-scale purchases.

Corbel plans to use the latest round of funding to expand its engineering and go-to-market teams, strengthen its AI capabilities, and extend its partnerships with leading original equipment manufacturers (OEMs) across North America.

Corbel CEO and co-founder Le’ora Lichtenstein said, “We’re building the infrastructure which underpins how industrial equipment gets sold: AI-powered, data-driven, and designed to deliver personalized solutions at scale. The future of this industry isn’t reps buried in busywork, it’s sales teams doing what they do best – building relationships, applying expertise, and closing.

“Corbel incorporates detailed product intelligence at every step of the sale – from discovery to quote to financing – giving teams the modern digital firepower they need to win more business.”

Ibex Investors partner Aaron Rinberg added: “Corbel has built a highly proficient, AI-powered CPQ platform that brings much-needed innovation to industrial manufacturing, a legacy industry long overdue for disruption.

“By integrating seamlessly into existing sales workflows and embedding flexible installment payments, Corbel is reinventing the quoting and purchasing experience for both buyers and sales teams. We’ve been incredibly impressed by Corbel’s impact and we’re thrilled to partner with them together on this journey.”

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