AXA Partners has joined forces with bolttech, a leading global InsurTech, in a new long-term strategic partnership to deliver embedded insurance and assistance solutions across the European Union, the United Kingdom, and Switzerland.
The partnership seeks to combine the strengths of both companies to capitalise on growing demand for embedded insurance products, according to InsurTech Insights.
By merging AXA Partners’ extensive B2B2C insurance expertise with bolttech’s technology-driven distribution platform, the two firms plan to open new commercial opportunities and expand access to innovative insurance experiences across Europe.
The collaboration will target carriers, managing general agents (MGAs), reinsurers, and distribution partners operating in telecommunications, financial services, utilities, travel, retail, and among original equipment manufacturers (OEMs).
This approach is designed to strengthen each firm’s market presence while offering tailored solutions that meet evolving customer expectations.
According to both companies, the partnership is a major step towards reshaping Europe’s embedded insurance landscape. It positions AXA Partners and bolttech as key players in enabling insurers and non-insurance brands to monetise new value propositions through integrated insurance experiences.
bolttech chief executive officer for EMEA Stephan Tan said, “This agreement marks an exciting step in bolttech’s growth across Europe, where we are seeing strong momentum for embedded insurance at scale. With AXA Partners, we are bringing together complementary capabilities and a shared ambition to deliver more value to partners and their customers through innovative insurance experiences.”
AXA Partners chief customer and strategy officer Gunter Uytterhoeven said, “Customer behavior is changing fast, creating new opportunities for telcos, banks, utilities, OEMs, retailers, and the travel sector to monetise new value propositions. Customers now expect tailored insurance to be seamlessly embedded in what they buy. Together with bolttech, AXA now offers the widest range of insurance solutions for B2B2C distribution in the European Union, UK, and Switzerland markets.”
He added, “Generating more revenue from insurance distribution while providing greater value to customers is our promise to our corporate partners.”
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