iDenfy boosts fraud prevention with contact verification

iDenfy

iDenfy, a global provider of identity verification, compliance, and fraud prevention solutions, has launched new email and SMS verification tools to strengthen its Know Your Customer (KYC) platform.

According to Finextra, the company said the new features were developed in response to growing demand for faster, more reliable ways to authenticate users during onboarding, especially across sectors where financial transactions and sensitive data are involved.

iDenfy aims to help businesses detect and block fraudulent activity early, minimising the risk of financial loss or data compromise.

Founded in Lithuania, iDenfy provides digital identity verification and fraud prevention tools for businesses worldwide. Its technology is used across banking, FinTech, crypto, and iGaming sectors to automate KYC and AML processes, ensuring both compliance and seamless user experiences.

The newly launched verification feature enhances iDenfy’s KYC suite by enabling companies to confirm user email addresses and phone numbers before completing document or biometric checks. This additional verification layer helps businesses identify suspicious users earlier in the onboarding process—particularly those attempting to create multiple accounts, submit fake data, or misuse referral systems.

When users enter their contact details, iDenfy’s system immediately sends a one-time code via email or SMS. The user must then input this code to verify ownership of their provided contact information before moving on to government ID verification. This process ensures that only valid and genuine users progress through the next compliance stages, adding a crucial layer of protection for platforms handling financial transactions.

Beyond enhanced security, the tool offers protection against account takeovers, phishing attacks, and fake registrations. iDenfy emphasises that the feature complements, rather than replaces, standard ID verification steps. By flagging inconsistencies—such as invalid contact details or repeated use of the same data—the system helps companies detect fraud before it escalates.

The new solution integrates seamlessly into iDenfy’s existing onboarding systems and can be combined with other KYC tools, such as face biometrics, liveness detection, document verification, and risk scoring, offering a holistic, risk-based approach to identity management.

The importance of early verification is underscored by recent data from the Federal Trade Commission, which revealed that consumers lost over $12.5bn to fraud in 2024, marking a 25% rise year-on-year—many cases originating from fake or unverifiable contact information.

iDenfy CMO Viktor Vostrikov said, “We noticed our partners asking for simple, familiar authentication methods that would increase security without damaging the general ID verification process with an ID document, since it’s mandatory for a compliant KYC flow.”

iDenfy CEO Domantas Ciulde said, “Trust begins with accurate data; therefore, our solution acts as an early checkpoint, filtering out fraudulent users before they even begin the onboarding process. By verifying emails and phone numbers upfront, we help businesses eliminate fake profiles, minimize risk, and maintain secure integrity of their platforms from the very first interaction.”

Find more on RegTech Analyst.

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