Trading and investing platform eToro has celebrated 15 years of pioneering social investing with a series of announcements marking a new era for its global community.
At its annual Investor Summit, eToro unveiled public APIs, showcased new AI-powered tools, and confirmed the long-awaited expansion of its CopyTrader™ feature to the US market.
Reflecting on eToro’s journey, eToro CEO Yoni Assia said, “eToro has transformed investing from a solitary pursuit into a shared social experience. Through innovations such as CopyTrader™ and Smart Portfolios, eToro has empowered investors from around the world to learn from each other and invest together.”
He added, “We are more than a trading platform. We are a global community, where technology amplifies human wisdom and collective experience helps everyone become a better investor.”
The introduction of eToro’s public APIs represents a major step towards openness and collaboration in the FinTech ecosystem. Available initially to select users, the APIs offer programmatic access to live market data, portfolio information, order execution tools, and even eToro’s social features. This move allows developers to integrate directly with eToro’s trading infrastructure and build innovative tools tailored to investor needs.
At the Summit, eToro users demonstrated how they are already leveraging these APIs through “vibe coding”, a natural-language interface that lets users design trading tools and automations without traditional coding expertise. These AI-powered capabilities allow investors to create customised analytics and strategies, fostering what Assia described as a new “builder’s economy” within the eToro ecosystem.
The combination of vibe coding and public APIs underpins the forthcoming eToro App Store, where investor-builders can share their tools with millions of users worldwide. “With vibe coding and public APIs, we’re not just democratizing access to data, we’re democratizing quant investing,” Assia said. “We’re empowering our users regardless of their coding experience to create, customize, and share tools within the App Store that serve both themselves and the wider eToro community. For the past fifteen years, we’ve pioneered social investing. Today, we’re redefining its future, which is powered by AI and open to everyone.”
Another key announcement from the event was the expansion of CopyTrader™ to the United States. The patented feature allows users to automatically replicate the portfolios and trading strategies of verified investors, a cornerstone of eToro’s social trading model.
Assia said, “We are excited to bring one of eToro’s most recognized features to the world’s largest retail investing market. CopyTrader enables millions worldwide to replicate the trades of other investors and now American investors can too. CopyTrader enables you to leverage other investors’ expertise at the click of a button with no management fees or hidden costs. Our search tools help you find the traders whose strategies align with your goals.”
Today, eToro has over 4,000 investors from 70 countries who can be copied by others on the platform. These participants can grow their following and earn up to 1.5% of the assets copying them each month.
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