Nationwide Building Society and Moneyhub have entered into a new partnership aimed at enhancing how customers understand and manage their spending.
The partnership has been established to help Nationwide create deeper, more meaningful spending insights for its 16 million customers across the UK. By integrating Moneyhub’s technology, Nationwide is seeking to provide customers with clearer visibility into their financial activity, while also strengthening its ability to detect unusual or potentially fraudulent transactions more quickly.
Under the agreement, Moneyhub will deploy its AI-driven Categorisation and Enrichment engine across Nationwide’s transaction data. The technology is designed to analyse every type of transaction, from card payments through to direct debits, to generate granular insights that can be surfaced directly to customers. This approach allows banks to move beyond basic transaction labels and offer context-rich information that supports better financial decision-making.
Moneyhub’s platform enriches raw transaction data with additional detail, including clearer merchant identification such as associated websites or store-specific contact information, alongside location data showing where payments were made. For customers, this means transaction histories that are easier to interpret, while also helping them to spot unfamiliar activity faster and alert their bank when something appears wrong.
Nationwide, which has been investing heavily in its digital and data capabilities, plans to use these enhanced insights to improve customer engagement and lay the groundwork for more personalised products and services in the future. By partnering with a specialist RegTech and data intelligence provider, the building society is reinforcing its focus on fairness, convenience and long-term customer value.
Commenting on the partnership, Nationwide chief data and analytics officer Sri Kanisapakkam said: “At Nationwide our tech teams work to deliver fairer, more rewarding and more convenient banking, so selecting the right partners is crucial, to make sure we’re giving our customers the best experience possible. Moneyhub’s AI-driven tech will help enrich the data we’re giving back to our customers and set us up for success with even more personalised products and services in the future.”
From Moneyhub’s perspective, the partnership reflects growing demand from large financial institutions for advanced data enrichment capabilities that can be deployed at scale. Moneyhub CEO Alastair McGill said, “Moneyhub exists to help our financial services clients’ build services that improve their customers’ digital experience and deliver better financial outcomes. Presenting retail customers with a fine-grained understanding of their income and expenditure is an essential part of this journey, so we’re delighted that Nationwide selected our Categorisation and Enrichment engine. We look forward to working with Nationwide as they continue to further enhance their customer engagement.”
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