Jet Bank, a newly established digital bank, and Backbase, an AI-powered banking platform provider, have partnered to launch Albania’s first digital-only bank, enabling a rapid six-month journey from setup to full market launch.
The strategic partnership sees Jet Bank adopting Backbase’s AI-powered Banking Platform as its digital engagement layer, supporting customer interactions across mobile and web channels.
The platform integrates with core banking systems, card processing, and third-party services, allowing Jet Bank to enter the market quickly while maintaining regulatory discipline, security, and scalability.
As a greenfield digital bank, Jet Bank faced the challenge of launching at speed without relying on traditional banking infrastructure. According to the announcement, the collaboration enabled the bank to move from initial setup to User Acceptance Testing in around three months, with full operational capability as a licensed digital bank achieved within approximately six months.
From launch, the platform supports monthly product releases, allowing Jet Bank to roll out new features and services without disrupting existing customer journeys.
The platform delivers end-to-end digital banking capabilities, covering onboarding, lending, investing, and intelligent assistance, all within a single unified digital experience. Backbase provided the solution through a managed hosting environment and worked closely with Jet Bank throughout the project to ensure production readiness and rapid delivery.
Jet Bank CEO Fatbardha Rino said, “Our ambition is to set a new standard for digital banking in Albania by building a bank that feels intuitive, reliable, and relevant in everyday use. This partnership with Backbase gives us the digital foundation to launch quickly while maintaining the trust and discipline expected from a licensed bank. We’re not just launching an app – we’re building a platform that can continuously evolve with our customers.”
Backbase regional vice president Robert Mihaljek said, “Jet Bank represents the future of digital banking – fast to market, built for continuous innovation, and designed around customer needs from day one.
“Their strategic choice to partner with a single, unified platform rather than assembling disconnected channels demonstrates the discipline required to build a truly scalable digital bank. We’re proud to support their vision and help them bring world-class digital banking to Albania.”
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