PenFed Credit Union, one of the United States’ largest federal credit unions with nearly 2.8 million members, has struck a deal with InvestiFi, a digital investment solutions provider for financial institutions, to bring embedded investing capabilities directly into its mobile and online banking platforms.
The partnership gives PenFed members access to self-directed securities investing, a robo-advisory service called Guided Investing, and financial education resources — all without leaving the credit union’s existing digital banking environment. Members will be able to fund investments straight from their checking accounts and view balances alongside their everyday banking, removing the need for separate logins or third-party platforms.
The arrangement is also designed to benefit PenFed commercially, with the credit union aiming to reduce deposit outflows, boost member engagement, and strengthen its position as a primary financial partner for its membership base.
PenFed EVP member operations and global fixed assets Jamie Gayton said, “Our members have come to expect world-class service and that includes the ability to bank and invest on the same platform.”
InvestiFi CEO Kian Sarreshteh said, “We see users on 3rd party investment platforms demonstrating the behavior to sacrifice yield on their cash deposits, for the convenience of Investing from Checking.
“This partnership will help members feel confident, inspired, and empowered as they engage with their finances. Investing can be intimidating, but together with PenFed, we’re creating experiences that make exploring financial opportunities approachable, seamless, and meaningful.”
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