ViteSicure, an InsurTech specialising in life and personal protection, has raised €2.5m in the first tranche of its Series A funding round, with backing from new investors including Ad4Ventures and Net Insurance, to accelerate its growth strategy and scale operations.
The funding will support ViteSicure’s expansion in the Italian market, with a focus on strengthening distribution channels, enhancing its technology platform and developing new products. A key priority will be investment in AI capabilities to improve efficiency and customer experience.
ViteSicure operates a digital platform for life insurance and personal protection products, enabling embedded insurance solutions through a plug-and-play model. The company has built a growing portfolio in the sector, supported by efficient capital use and a scalable technology infrastructure.
Ad4Ventures, part of the MFE-MediaForEurope group, provides media-for-equity investment and strategic support, while Net Insurance, part of the Poste Vita group, brings insurance expertise and distribution capabilities. Their participation strengthens ViteSicure’s ability to expand its reach and partnerships.
Alongside the new investment, €2m in SAFEs subscribed in 2023 by investors including CDP Venture Capital, Apside, Reale Group and business angels have been converted into equity, reinforcing the company’s capital structure.
The raise follows a strong financial year in which ViteSicure reached break-even and reported positive EBITDA by the end of 2025, underlining the sustainability of its business model and readiness to scale.
The company plans to increase investment in marketing and branding while leveraging its technology platform to drive further growth. The partnership with Ad4Ventures is expected to expand its reach through large-scale media channels, supporting customer acquisition and brand visibility.
“The early closure of the first tranche reflects the strength of the results achieved in 2025 and our commitment to accelerating growth. The entry of industrial partners such as Ad4Ventures and Net Insurance, together with the strengthening of existing investors, enables us to enter the scaling phase with a more robust structure and new avenues for commercial and distribution development, supported by the enhancement of our technological platform, including through AI.” ViteSicure CEO and founder Eleonora Del Vento said,
“Over the past twelve months, we have significantly improved the efficiency of our customer acquisition activities. The partnership with Ad4Ventures now allows us to extend this model to large-scale media channels, further strengthening the brand’s visibility, not least to facilitate the development of partnerships, as we are the only ones to have a plug-and-play platform for embedded insurance in the life and protection sector.” ViteSicure CMO and founder Alessandro Turra said.
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