Purple Group, a JSE-listed digital financial services and investment technology business behind platforms such as EasyEquities and EasyProperties, has chosen RelyComply as its AML identity verification and fraud prevention partner as part of a drive to build a more robust compliance infrastructure capable of supporting millions of customers.
The JSE-listed group selected RelyComply’s enterprise AML and know-your-customer (KYC) platform after evaluating several providers. The decision consolidates Purple Group’s compliance and fraud technology into a single, unified framework, replacing a fragmented set of point solutions that had grown increasingly difficult to manage at scale.
As the company’s customer base expanded beyond 100,000 users and eventually into the millions, the limitations of its legacy compliance approach became clear. The group now serves more than 3 million customers and has embarked on international expansion into markets including Kenya, the Philippines and Australia, making it essential that its compliance infrastructure can keep pace with growth across multiple regulatory environments.
Purple Group group COO Rish Tandapany said, “When we hit our first 100,000 customers, we realised there’s a huge chasm between being a startup with a handful of customers and growing into a major financial services player. As we scaled, we needed confidence that our operational processes and risk management platforms could efficiently support millions of customers – not just thousands.”
Tandapany also emphasised that the ability of a partner to embed itself within the team’s ways of working was a critical factor in the selection. Purple Group group COO Rish Tandapany said, “What stood out to us was RelyComply’s willingness to truly integrate into our way of working – to buy into our vision and hold themselves to the same standards we hold ourselves to. Coupled with their deep financial crime expertise and strong technical capability, they quickly felt like an extension of our team.”
RelyComply is an end-to-end AML platform that offers capabilities across identity verification, KYC, transaction monitoring, and fraud prevention. It uses artificial intelligence and machine learning to automate compliance processes, reduce false positives, and support financial institutions in managing regulatory risk as they scale.
RelyComply CEO Bradley Elliott said, “Secure onboarding is not only about compliance and fraud management. Faster, more trusted verification, screening and onboarding is a competitive edge. Institutions that embed identity-led, behaviour-informed intelligence into their core infrastructure will be best positioned for sustainable growth.”
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