Blnk, an Egyptian FinTech company providing point-of-sale consumer financing, has raised $37m in combined equity and debt funding to scale its operations and deepen financial access for underserved populations, including women and the unbanked.
According to Wamda, the raise comprises $12.5m in a Series A equity round led by Algebra Ventures, with SANAD Fund for MSME, Endeavor Catalyst, and Emirates International Investment Company (EIIC) also participating. The Abu Dhabi-based EIIC had previously supported the company at seed stage.
Debt financing of $24.6m was sourced from several leading local institutions, including Suez Canal Bank, Bank Albaraka and National Bank of Egypt, alongside non-bank financial institutions (NBFIs) such as Corplease, Globalcorp and BM Lease.
Blnk intends to use the proceeds to extend its technology capabilities, broaden its product range, explore expansion into new geographies and launch a credit card programme. The card product will allow customers to use their credit limit beyond Blnk’s existing merchant network, which currently spans more than 3,000 stores across electronics, household appliances, automotive services, furniture and other categories.
The company’s platform enables consumers to apply for financing in as little as three minutes with minimal documentation. Loan terms range from six to 36 months and are processed using proprietary algorithms capable of rapid underwriting and loan booking at the point of sale. Blnk also deploys specialised machine learning models to generate real-time probability of default predictions, supporting instant credit decisions and risk-based pricing. Its broader approach replaces static credit assessment with dynamic, data-driven risk mapping that draws on hyper-local variables.
Blnk operates in a market where structural access gaps persist despite a rapidly expanding consumer finance sector. Egypt’s consumer finance market reached EGP 96.3bn ($2.0bn) in 2025, a 57.1% year-on-year increase according to the Financial Regulatory Authority. Yet fewer than an estimated 5% of adults hold access to formal credit, and just 3.9% of women make use of credit cards or online lending tools, highlighting the disconnect between account ownership and meaningful participation in formal lending.
Since completing its seed round in November 2022, Blnk has onboarded more than one million customers and built a loan portfolio surpassing EGP 1bn. Roughly 75% of its users were previously unbanked or underserved, and over 35% are female. The company reached profitability in 2025, supported by revenue growth of 173% year-on-year.
Blnk CEO and co-founder Amr Sultan said, “We’re proud to have secured the backing of some of the most respected investors in the region and beyond for this round of funding. Their continued belief in our mission is a powerful endorsement of what we’re building at Blnk. This new round of funding positions us to strengthen our profitability – expanding our reach, diversifying our offerings and doubling down on our commitment to unlocking financial access for millions of consumers in Egypt and beyond.”
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