Arca, an AI-native WealthTech company focused on personalised, advisor-led financial services, has emerged from stealth and announced it has raised a total of $64m across a seed round and a Series A.
The $48.5m Series A was led by General Catalyst, with participation from Index Ventures and Venrock. Venrock had previously led the company’s $15.5m seed round.
Arca currently oversees more than $1bn in client assets and employs 28 people across wealth management operations, product and engineering. The company intends to use the capital to expand its client base and advisory team, while continuing to build out its platform and brand.
Despite trillions of dollars sitting in the hands of more than a third of US households, those clients still lack access to the kind of proactive and personalised wealth management the industry is capable of delivering. With upwards of 15,000 SEC-registered registered investment advisers (RIAs) across the United States, service quality remains inconsistent. Research also indicates that advisors currently spend less than a fifth of their working time with clients, as the remainder is consumed by back-office tasks, fragmented tooling and manual processes.
Arca combines high-touch advisory services with AI-powered automation designed to absorb the manual and repetitive elements of wealth management. The aim is to free up advisors to spend more time with clients and deliver a higher calibre of personalised financial guidance, ultimately improving outcomes. The company’s infrastructure is built to strip away the operational complexity that typically crowds out the most valuable parts of an advisor’s role.
Arca founder and CEO Rron Rexha, formerly a product leader at Plaid, said, “Everyone deserves the peace of mind that your advisor sees you, hears you, and intimately understands the entirety of your financial ecosystem. We want every client to feel like the only person in the room because of our unparalleled service and white-glove anticipation. Arca empowers our advisors to cultivate the level of client relationships and trust required to serve as capable and caring financial stewards, while eradicating the most cumbersome aspects of wealth management through our AI-native infrastructure. We give our advisors the conditions to do their best work, so they can focus on what only they can do: being there for their clients.”
General Catalyst managing director Alex Tran said, “At General Catalyst, we’re always excited to back founders and initiatives that tackle complex problems that aim to redefine entire industries.” General Catalyst partner Nat Levy-Westhead added, “Arca’s approach empowers advisors by eliminating operational friction while elevating the human connection at the center of great wealth management, and we couldn’t be more excited to support this mission.”
The Psychology of Money author Morgan Housel said, “We tend to think about money as all about numbers. That’s part of it, but our finances – and how we manage them – are actually much more so rooted in behavior. Rron devised Arca with this nuance at the forefront. It frees up financial advisors to carry the responsibility of overseeing and protecting the full ecosystem of someone’s wealth, and all of the emotional complexities accompanying it – ambition, pride and fear included.”
Wealth.com, an AI-powered platform modernising estate and tax planning for wealth management firms, previously closed an oversubscribed $65m Series B funding round.
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