Shoreline Hometown Credit Union, a member-owned financial cooperative headquartered in Wisconsin’s Manitowoc County, has gone live with Mahalo Banking‘s Thoughtful Banking platform as it looks to modernise its digital banking services.
The rollout gives members access to new digital capabilities, including external account linking for moving money between accounts, enhanced financial visibility and expanded card management tools. Members can also complete a wider range of self-service tasks through broader account access and simplified navigation.
For staff, the platform introduces new administrative tools, including an Impersonate function that allows authorised employees to mirror a member’s digital banking session during support calls, helping to speed up troubleshooting.
The upgrade was driven by changing member behaviour. Shoreline said almost 99% of member transactions now take place through digital channels, prompting the credit union to invest in an online and mobile banking experience aligned with how members increasingly choose to bank. The implementation followed a multi-system conversion involving both organisations.
A key component of the deployment is Mahalo’s integration with the Jack Henry Symitar core banking system used by Shoreline. The connection enables real-time synchronisation between digital channels and core account records, supporting faster transfers and immediate account updates while reducing manual processes for staff.
Founded in 1941 by employees of the Hamilton Manufacturing Company in Two Rivers, Shoreline serves around 8,000 members across nine Wisconsin counties.
Mahalo Banking, headquartered in Troy, Michigan, develops online and mobile banking technology for credit unions, with deep core integrations and what it says is the industry’s only digital banking platform with fully integrated neurodiverse functionality.
Shoreline Hometown Credit Union president and CEO Nathan Grossenbach said, “From planning through go-live, we had complete confidence in the Mahalo team. Their partnership and support were instrumental to the success of this large, multi-system conversion. Mahalo was proactive from the beginning. Its team anticipated potential challenges before they surfaced, communicated clearly, and delivered exactly what they promised.”
Mahalo COO Denny Howell said, “This successful launch reflects the results of close collaboration, thorough preparation, and a shared commitment to delivering a modernised digital member experience. Shoreline approached this implementation with a clear vision for their digital banking experience, and together we provided immediate value for members while creating a strong foundation for future innovation. We’re proud to support them as they build on that momentum and continue evolving alongside member expectations.”
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