Cobi, an AI decision stack for customer intelligence, has announced a $1m pre-seed funding round.
The round was led by Lunara Partners, a multi-stage alternative investment firm focused predominantly on the MENA region, with additional backing from Plug and Play, Annex Investments and Spring.
The new capital will be used to expand Cobi’s enterprise footprint across the Middle East and further afield, strengthen its customer intelligence, recommendation and decisioning technology, and increase automation across the journey from raw customer data to executed decisions.
Cobi was founded to tackle a problem many enterprises face: customer information scattered across disconnected systems. Behaviour on products, transaction records, campaign results, feedback and journey data typically sit in separate platforms, leaving teams with only a partial picture. This fragmentation often forces staff to manually piece together what the data means, by which point the best moment to act has usually already gone.
Cobi’s technology continuously reads behavioural, transactional, product and engagement data in real time to flag meaningful shifts in customer preferences, growth, disengagement and progress through the customer journey. It then sets out why those shifts matter, suggests the most suitable next step, product, offer or experience, and supports teams in acting on that recommendation through the systems they already rely on.
The company has built momentum with a client base that includes Mastercard, Emirates Flight Catering, Presight AI (a G42 company) and Lari Exchange, all of which have worked with Cobi to explore how customer intelligence tools can improve the experiences they offer.
It has also struck a five-year partnership with eNovate, part of eFinance Investment Group, to embed Cobi’s technology across eNovate’s digital payments ecosystem.
Cobi Co-Founder and CEO Darren Edmund said, “Connecting with customers isn’t binary. The person who spends the most with you isn’t necessarily the person with the strongest loyalty or brand affinity.
“Most data platforms and AI systems still flatten that relationship into transactions, scores and predefined signals, even though the nuance between them is fundamental to building real customer connection.
“Our platform builds an evolving understanding of a company’s customers and the touchpoints shaping their experience, then gives teams direction on how to engage, serve and create value for different customer groups.”
Lunara Partners Co-Founder & Managing Partner Omar Alkhawaja said, “Enterprises have invested heavily in systems that collect customer data and systems that execute interactions, but the decisions connecting them remain fragmented and manual.
“Cobi is building the intelligence layer that turns customer signals into clear, measurable action, helping companies retain the customers they have worked hard to win and convert customer understanding into commercial growth.
“Darren and the team have already demonstrated an ability to win complex enterprise customers, and we believe their approach to continuous customer intelligence has the potential to become an important part of how companies understand, serve and grow with their customers.”
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