GoWish nets €13.4m to fuel US growth push

August 24, 2026

GoWish, the Danish social shopping platform and wishlist app known at home as Ønskeskyen, has picked up backing from a fresh line-up of high-profile investors as it looks to speed up growth beyond its home market.

The company has secured DKK 100m (approximately €13.4m) from new backers including Weco owner Johan Wedell-Wedellsborg and former EQT partner Mads Ditlevsen.

The round values GoWish at more than a billion kroner (€92m) and will be channelled into international expansion, with the United States singled out as the top priority. The country is already GoWish’s biggest market, with more than 9 million registered users.

This marks the second time in a short period that GoWish has widened its investor base. London-based private equity firm Capital D took a stake of around a third of the company in January 2025, when GoWish had roughly 10 million users worldwide, including 3.7 million in the US. Since then, its global user numbers have climbed past 18 million, with the American base more than doubling to over 9 million.

The fresh funding follows a run of notable milestones for the company over the past year. GoWish recently passed one million registered users in Sweden, making it the platform’s fourth-biggest market behind the US, Denmark and the UK, alongside a newly struck partnership with tennis player Holger Rune.

Much of GoWish’s next stage of growth is expected to come from its recently launched Global Commerce Media division, which draws on so-called “wish signals”, data reflecting genuine consumer purchase intent. The unit is designed to give brands and retailers sharper insight into demand across markets, building on a network that already spans more than 700 brand partnerships.

GoWish CEO and co-founder Mads Dahlerup said, “We have proven that GoWish can grow far beyond Denmark, and the United States is our largest market today. We are also proud to have some of Denmark’s most experienced investors behind our ambition: to build a Danish-born company into a global leader in social shopping. This new capital will be used to invest even more aggressively in our international growth, particularly in the U.S., a key priority on our own wishlist.”