Love2shop, the UK’s market-leading multi-brand gift card retailer, has partnered with Collctiv, the UK’s leading group payments platform, to launch Love2save, a new savings proposition aimed at UK consumers.
Love2save has been built to give people an easier way to save on their own or pool funds with others towards shared goals. The platform is designed to let friends, family members or colleagues collect money together for milestone occasions, with the process handled through Collctiv’s group payments infrastructure.
Once a savings target has been reached, the balance can be moved directly onto a Love2shop Digital gift card or a Love2shop Holidays gift card. Cardholders can then spend that balance across a wide network of well-known retail and travel brands, among them Tui, Jet2holidays, Currys and Marks & Spencer.
The technology underpinning Love2save comes from Collctiv, which has built itself into the UK’s leading group payments platform since it launched in 2019. The business has processed more than £130m in payments volume to date and now counts over 2.3 million users spread across 175 countries.
Love2shop’s role in the venture draws on decades of experience in prepaid savings. The retailer’s prepayments arm has spent 60 years helping customers spread the cost of Christmas, and Love2save extends that same model of budgeting and saving to occasions throughout the rest of the calendar year.
The Love2save launch builds on an existing relationship between the two companies. Collctiv and Love2shop first worked together in 2025, when Love2shop’s multi-brand gift card was added to Collctiv’s platform as a checkout option for group gifts and events, laying the groundwork for this deeper collaboration.
Collctiv CEO and co-founder Amy Newford said, “We’re so excited for the launch of Love2save! Not only has it been a pleasure working with the Love2shop team, but the chance to help the UK’s consumers more easily save for their future purchases has been amazing.”
Love2shop director of pre-payments Simon Birch said, “This is an exciting new venture for Love2shop and a natural extension of our 60-year heritage in Christmas savings. We know that customers value the ability to spread the cost of special occasions, and this new proposition will give them the same convenience and flexibility to save for events throughout the year.
“We have been delighted to partner with Collctiv on this venture. Their expertise in digital group savings and their understanding of how people save together has been invaluable in helping us bring this proposition to life.”
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