Cogo, a specialist in tracking carbon footprints, has entered into a strategic partnership with Personetics, a leader in AI-driven personalised engagement platforms for financial institutions.
The partnership is designed to empower banks to offer their customers the ability to track and manage their carbon emissions.
Cogo is renowned for its innovative approach to measuring carbon footprints. Their technology allows individuals and businesses to gauge their environmental impact based on their spending habits, offering tailored recommendations for reducing this impact. On the other hand, Personetics excels in leveraging AI to provide banks with personalised engagement solutions that enhance customer interaction and financial decision-making.
By combining their strengths, Cogo and Personetics are setting a new standard in digital banking solutions focused on sustainability. This partnership not only helps banks offer better services but also aligns with broader environmental goals by facilitating meaningful customer engagements around sustainability.
Cogo currently collaborates with major global banks such as NatWest, ING Group, Westpac, Commonwealth Bank, Suncorp Bank, and Kiwibank. These partnerships help deliver detailed carbon emissions data for various banking transactions. Similarly, Personetics boasts a strong presence with over 130 banking partnerships, significantly enhancing the data-driven personalisation capabilities of banks worldwide.
Cogo’s Founder and CEO, Ben Gleisner said, “We only have one planet, and its future depends on what we do today. Carbon footprint integration is fast becoming a strategic priority for banks, as customers seek ways to make more sustainable buying decisions and reduce their impact on the climate. Our partnership represents an offering that is the fastest, smartest and most accurate way for banks to make this happen quickly.”
Dorel Blitz, VP of Strategy and Business Development at Personetics said, “Sustainability is a top priority for both consumers and businesses. Banks need financial data-driven solutions to empower customers in managing their environmental impact.
“Our partnership with Cogo goes beyond finances, aligning with our vision of smart financial decisions. By integrating Cogo’s solutions, we equip banks with hyper-personalised experiences that drive action, boosting engagement and loyalty. This helps banks deliver on a sustainable future.”
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