Trupanion, Inc., a leading global provider of medical insurance for cats and dogs, has announced the official launch of its high-quality pet insurance product in Germany and Switzerland.
The expansion marks the latest step in the company’s international growth efforts, following its acquisition of two rapidly growing pet insurance companies in 2022, solidifying its presence in Continental Europe.
The launch is part of Trupanion’s strategy to offer enhanced protection to pet owners across Europe.
Margi Tooth, CEO at Trupanion explained, “We’re excited to celebrate this major milestone and offer German and Swiss pet parents and their 29 million pets the unrivalled protection of Trupanion. The launch of our Trupanion product in Continental Europe marks a significant step forward in our international expansion efforts, a key tenet of our 60-month plan, and opens the opportunity for us to distinguish Trupanion’s unique, high-value product within the marketplace.”
This move is also in line with Trupanion’s broader 60-month growth plan, which aims to extend its premium offerings to new regions.
The Seattle-based firm has been at the forefront of the global pet insurance market, providing comprehensive coverage for pets in North America and other regions.
The company currently insures over 900,000 pets and is known for offering extensive coverage, including lifetime and transparent insurance solutions that cover congenital and hereditary conditions, without any breed or age limitations.
The new Trupanion product launched in Germany and Switzerland offers lifetime coverage for pets, covering unexpected accidents, illnesses, and conditions that are often excluded by competitors.
The product is unique in that it also eliminates breed and age restrictions, offering coverage without stipulations. Additionally, Trupanion aims to simplify the claims process by paying veterinarians directly through its patented technology, reducing the need for reimbursement claims.
Trupanion’s new offering integrates with leading veterinary software platforms and an online portal, which allows for direct payment to veterinarians.
This innovation eliminates the traditional reimbursement process, allowing pet owners to focus on their pets’ care without financial concerns.
The policies in Germany and Switzerland will be managed by a local team, with policies underwritten by third-party providers.
Simon Wheeler, EVP International at Trupanion, remarked, “With low levels of pet insurance penetration in Continental Europe, we see a long runway for growth for our high-value Trupanion product. Similar to our market-leading product in North America currently covering over 900,000 pets, we believe our Trupanion product in Germany and Switzerland provides pet parents with true lifetime, transparent coverage in the marketplace.”
Professor Dick White, Clinical Director of Trupanion Germany and Switzerland, added, “With Trupanion’s veterinarian direct pay feature, the need to file a traditional claim for reimbursement later will disappear. Removing the burdensome processes of filing claims allows veterinarians to focus on providing high-quality care and eliminates concern about financial hurdles for pet parents, granting our members the ability to choose the best treatment options for their pets.”
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