In a recent interview, Fredrik Daveus, CEO of Kidbrooke, discussed the launch of KidbrookeONE, a transformative platform in wealth and asset management analytics.
With a background in Computer Science and Finance from Stockholm University and the Royal Institute of Technology, Daveus has built a career that merges technical expertise with strategic financial insight. Before founding Kidbrooke, he sharpened his skills in risk management and quantitative analysis, which have significantly influenced the development of KidbrookeONE.
“As the financial industry evolves, so do we. Since our start in 2011, Kidbrooke has been at the forefront of financial technology innovation within the wealth analytics space,” Daveus said.
Kidbrooke originally launched with the aim of becoming a consultancy firm, but by 2019, it had pivoted from a quantitative finance consulting business to a software firm focused on developing the OutRank financial simulation engine, which offers a cloud-based API-first financial planning and advice analytics-as-a-service. “OutRank offered a comprehensive approach, combining asset and liability management with Monte Carlo simulations to provide interactive, forward-looking financial analytics. It set a new standard in the industry, making complex financial concepts accessible to thousands through our customers,” he elaborated.
KidbrookeONE is designed to enhance digital transformation in financial institutions, addressing critical industry trends such as the need for efficient data management and personalized digital experiences in wealth management.
Daveus was keen to emphasize that potential clients do not need to be at an advanced stage of digitalisation to benefit from KidbrookeONE. “KidbrookeONE provides solutions for each of the stages of your digital transformation journey. It builds upon a solid foundation of market and ESG (Environmental, Social, and Governance) data management, via instrument and portfolio analysis and on to our leading financial simulation engine,” he stated. This flexibility makes KidbrookeONE accessible for a wide range of financial institutions, aiming to modernize their processes and enhance their service offerings.
Discussing the platform’s capabilities, Daveus explained that KidbrookeONE aims to provide efficiency and consistency to investment and wealth managers. It achieves this via a unified approach between data and analytics, which combines financial planning and asset management into a coherent system. “This ensures a uniform quality and accuracy of advice or decision support, whether delivered by humans or a digital platform.”
Kidbrooke has a three-tiered approach to implementation to ensure asset management and financial planning companies can effectively use its tools. The initial phase focuses on helping clients transform their manual and error-prove data management processes into an automated system, allowing them to make full use of the Kidbrooke tools.
Phase two addresses the modernisation of answering financial queries. Through the platform, managers can quickly and easily find relevant information so they can improve the service to clients. The final stage is all about connectivity.
Daveus explained, “The final stage, “Omni-Channel Business,” is where KidbrookeONE really shines by ensuring a uniform calculation method across different sales channels and customer experiences. For both asset managers and financial planners, this phase introduces comprehensive financial planning capabilities, encapsulating the full spectrum of customer needs. KidbrookeONE also offers significant benefits for asset managers, including consistent reporting and analysis across multiple platforms, as well as integrated data management capabilities.”
Highlighting successful case studies, Daveus mentioned collaborations with prominent clients such as Skandia and Max Matthiessen. Skandia utilises KidbrookeONE’s analytical capabilities to power comprehensive retirement savings advice and investment guiddance journeys.
“The partnership enabled Skandia to build sophisticated and consistent financial experiences designed for multiple sales channels that reflect intricate tax rules, customer risk and sustainability preferences, and compliance requirements. KidbrookeONE‘s robust and flexible service significantly reduced time-to-market for new products and services, facilitating Skandia’s vision of delivering consistent, high-quality financial advice across multiple channels.”
In conclusion, Daveus reiterated Kidbrooke’s commitment to advancing financial technology. “The launch of KidbrookeONE marks a pivotal moment in our journey. We are grateful for our clients’ and partners’ continued trust and support. We are excited about the future as we continue to innovate and support the financial community.”
Read the full interview here.
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