Mercedes-Benz Insurance Services UK Limited, the insurance arm of the renowned automobile manufacturer, has partnered with Wrisk to enhance its car insurance offerings with a customer-centric subscription model.
The collaboration aims to provide a more flexible, seamless, and innovative car insurance experience for Mercedes-Benz customers.
By integrating Wrisk’s advanced digital insurance platform, the companies seek to address evolving customer needs and adapt to changes in car ownership and driving behaviours.
Wrisk specialises in delivering digital-first, embedded insurance solutions tailored for the automotive sector. Its cutting-edge subscription products allow consumers to benefit from fully flexible car insurance policies on a rolling monthly basis without penalties or transaction fees.
This approach aligns with shifting ownership trends, offering adaptability and improving the customer-brand relationship beyond the initial purchase.
Mercedes-Benz Insurance, leveraging its deep automotive heritage, focuses on offering tailored insurance solutions that enhance the ownership experience for its customers.
Its new partnership with Wrisk reflects its commitment to innovation and customer-centricity in a competitive market.
In addition to providing flexible policies, the partnership has introduced a five-day First Cover offer for Mercedes-Benz and smart car customers.
This market-leading feature ensures coverage at the point of vehicle purchase, streamlining the onboarding process for new drivers. Existing customers are already being migrated to the new solution.
Ivor Wood, managing director of Mercedes-Benz Insurance, said, “Our partnership with Wrisk will bring a more flexible, customer-centric insurance experience to our customers. This new offering reflects our commitment to innovation and our focus on adapting to evolving customer needs. Wrisk’s expertise in the digital insurance space makes them an ideal partner to help us deliver a seamless, adaptable insurance solution that enhances the ownership experience for our customers. Together, we’re setting a new standard in the industry, one that prioritises customer convenience and satisfaction at every touchpoint.”
Robert Cottrell, VP commercial at Wrisk, commented, “We share many values with Mercedes-Benz; dedication to innovation, a commitment to integrity and a customer-centric outlook, to name just a few. This partnership is a brilliant match that brings two forward-thinking organisations together to deliver something that is distinct and adds value to the end-user.”
Wrisk’s focus on delivering embedded insurance solutions positions it as a leader in helping automotive brands create bespoke insurance models that match the dynamic nature of modern mobility.
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