Zero, a Cardiff-based, B Corp-certified FinTech company, has officially released its sustainable money app to the general public.
According to FinTech Wales, this innovative app, which includes a free personal account and a debit card, is tailored for climate-conscious consumers and underlines Zero’s commitment to making sustainable banking widely accessible. This launch also positions Wales as a burgeoning leader in FinTech innovation.
The newly launched app aims to revolutionize how individuals interact with their finances by focusing on sustainability. It is designed to cater to a growing demand for environmentally-friendly financial solutions both within Wales and internationally.
Zero operates under e-Money regulations and is pioneering a unique approach that merges digital finance technology with robust environmental stewardship. The company’s efforts are supported by key financial backers including the Development Bank of Wales, highlighting its integral role in Wales’ expanding FinTech landscape.
The app features an innovative tool called GreenScore, which offers users a detailed understanding of their spending’s environmental impact. This feature stands out from traditional carbon calculators by translating complex environmental data into clear, actionable insights, thus empowering users to make more sustainable choices.
In addition to its groundbreaking app, Zero provides a free debit MasterCard with no associated charges for ATM withdrawals or point-of-sale transactions abroad. Looking ahead, Zero is set on acquiring a UK banking license to broaden its range of offerings to include sustainable lending products. Upcoming app updates will introduce compatibility with Apple Pay and Google Pay, along with various climate-positive initiatives.
Zero has also kicked off a crowdfunding campaign via Crowdcube, inviting the public to invest and become early stakeholders in this promising venture. This move follows a successful seed funding round in 2023 with significant contributions from the Development Bank of Wales.
The company further demonstrates its dedication to communal environmental action through its Community Share Option Scheme, which pledges to allocate 20% of its business value back to its customers, reinforcing its commitment to collective growth and sustainability.
Co-founder and CEO Richard Theo remarked, “For the first time in a generation, a company with the potential to stand alongside Admiral as a Welsh FTSE-listed firm has emerged. If we achieve this goal, it will bring tremendous economic benefits to Wales.” Chief Sustainability Officer Lisa Stanley also shared, “Our vision is a world where money is never used for anything that harms the planet. Zero fills the gap between digital banking and effortless sustainability.”
Research from Zero indicates a significant market demand for environmentally responsible banking practices, with nearly two-thirds of consumers desiring that their bank positively impact the environment, yet only 42% believe their current banks are committed to addressing climate change.
Keep up with all the latest FinTech news here.
Copyright © 2025 FinTech Global
