ElGameya, a leading FinTech platform based in Egypt, has successfully closed a 7-figure USD funding round to boost the development of its digital savings and lending platform.
The investment was led by AYADY for Investment and Development and included participation from Jedar Capital, Cubit Ventures, Ventures Notes, P-Maestro, and a range of local and international angel investors.
Founded in 2020, ElGameya is transforming the traditional Rotating Savings and Credit Association (ROSCA) model—deeply embedded in Egyptian and broader regional financial culture—into a secure, digital solution. The platform enables users to join savings circles via a mobile app, selecting the contribution amount, duration, and preferred payout schedule. It prioritises transparency and safety, offering a modern take on an age-old practice.
The new capital will be used to accelerate the company’s technology development, strengthen its user experience, and expand its footprint both within Egypt and internationally.
ElGameya CEO and founder Ahmed Abdeen said, “We are thrilled to close this successful funding round, which serves as a strong vote of confidence in our vision and business model. Having high-caliber investor like AYADY onboard empowers us to accelerate our expansion and deliver accessible, innovative financial tools to more people across Egypt and beyond. We believe fintech has the power to transform lives, and ElGameya is determined to be at the forefront of that transformation.
“Over the past year, the company has achieved sustained 50% month-on-month growth, with roughly one million registered users. We have also formed strategic partnerships with more than 150 companies and schools, all of which benefit from our services.”
AYADY for Investment & Development chairman Osama Saleh stated: “Our investment in ElGameya aligns with our commitment to supporting startups that leverage technology to meet real societal needs. We see ElGameya as a standout model capable of empowering large segments of the Egyptian population with reliable, flexible savings and credit solutions. This resonates with our broader mission to promote financial inclusion and sustainable economic growth.”
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