Dutch InsurTech startup Surebird, which is building a digital platform to transform how people manage their insurance, has successfully completed a €1.165m seed funding round to power its next stage of development.
The investment was led by Quantum Leap Capital, Dutch Operator Fund, and Bright Business, according to FF News.
Notably, Coen de Ruiter, the former CEO of insurance comparison site Independer, has joined Surebird as chairman of its advisory board, bringing a strong industry track record to the startup.
Surebird is aiming to streamline the insurance experience through a single digital platform. Unlike conventional comparison websites, its solution continuously monitors insurance policies, detects when a user’s coverage becomes outdated or misaligned with life changes, and then offers independent recommendations to either improve cover or save money.
The newly raised capital will go toward expanding Surebird’s product features and scaling its offering. Key upgrades on the roadmap include broader coverage for pet and health insurance, a more intuitive interface, quicker claims processes, and increasingly personalised advice for users. These enhancements are part of Surebird’s strategy to establish itself as a leader in digital-first insurance management.
The startup addresses a common consumer issue: outdated and mismatched insurance coverage due to life changes and neglect. Research from the Dutch Authority for the Financial Markets (AFM) shows that long-time policyholders often pay more than newer customers, even when they share similar risk profiles. This, combined with rising premiums—up 10.7% for car insurance and 15% for home insurance—emphasises the value of more proactive and automated insurance oversight.
Surebird first gained traction through the EIT Digital Open Innovation Factory programme in 2022. It had previously secured backing from EIT Digital—Europe’s largest digital innovation network—and a group of angel investors.
Jeroen Bertrams, angel investor at Dutch Operator Fund, said, “We’re very excited about the investment in Surebird. Surebird’s insurtech platform clearly solves a consumer problem by simplifying and optimizing insurance management. Their scalable model and strong team align perfectly with our investment strategy. We look forward to supporting their continued growth and success in the Dutch market.”
Bart van Went, co-founder at Bright Business, added, “The insurance market is in dire need of innovation. Surebird offers a scalable, digital model that truly helps consumers gain control over their insurance. No more forgotten policies in a drawer, just a platform that thinks along and looks ahead. This perfectly fits our vision of customer-driven innovation.”
Mike de Boer, co-founder at Quantum Leap Capital, stated, “We see tremendous potential in Surebird. The platform combines innovative technology with a practical solution for consumers. The team’s vision and the way they empower consumers to regain control over their insurance is impressive. That’s why we’re proud to support Surebird not just financially, but also with our expertise and network during this critical growth phase.”
The addition of Coen de Ruiter to the advisory board signals strategic reinforcement at a critical time. As a seasoned expert who helped mainstream comparison tools in the Dutch market, his presence strengthens Surebird’s position.
Coen de Ruiter said, “I strongly believe in Surebird’s mission to make the insurance market more transparent and consumer-friendly. As former CEO of Independer, I’ve seen how essential it is to empower consumers with the right tools and information. Surebird takes this a step further by continuously optimizing and aligning with the user’s life stage. I look forward to contributing as chairman of the advisory board and helping Surebird realize its ambitious goals and become a dominant player in digital insurance advice.”
Surebird founder Taco van Wachem added, “Many people don’t look at their insurance for years, even though their lives change in the meantime. That passivity costs them money and security. With Surebird, we want to make insurance understandable again and give people back control—without the hassle. This investment enables us to accelerate the development of a platform that doesn’t just compare, but truly evolves with your life. Whether you move in together, have a child, or switch jobs—Surebird ensures your insurance stays up to date automatically, without you having to chase it.”
The latest round follows earlier investment from EIT Digital and a network of angel investors who helped support the startup in its initial phases.
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