Revolut joins Audi as title sponsor ahead of 2026 F1 debut

FinTech company Revolut will become the title sponsor of the Audi F1 Team when the German manufacturer enters the sport in 2026.

FinTech company Revolut will become the title sponsor of the Audi F1 Team when the German manufacturer enters the sport in 2026.

The British-based digital bank has signed the landmark deal which will see Revolut Business fully integrated into the team’s financial operations, while its platform will support retail payments and offer exclusive fan experiences around race weekends.

Audi is set to complete its full takeover of Sauber ahead of the 2026 season, when Formula One introduces a new generation of regulations focused on electric power and sustainable fuels.

The team will compete under the Audi moniker for the first time, with power units developed at the manufacturer’s Neuburg facility.

Team operations will continue in Hinwil, Switzerland, while a new Technology Centre at Bicester Motion in Oxfordshire will support UK-based engineers, marking Sauber Motorsport’s transformation into a fully-fledged factory effort.

“With Revolut, we have found a partner that shares our core ethos of innovation and relentless ambition,” said Jonathan Wheatley, Team Principal of the future Audi F1 Team. “This is more than a brand fit; it is a strategic alliance, engineered to challenge conventions in motorsport. From 2026, Revolut’s digital-first solutions will power key areas of our operations while also redefining how fans and communities engage with our team – delivering a seamless and engaging experience on and off the track.”

Founded in 2015, Revolut is making its first foray into Formula One sponsorship. The deal will replace Sauber’s current commercial tie-up with betting firm Stake and streaming platform Kick.

“This is a monumental partnership for Revolut and the future Audi F1 Team,” said Nik Storonsky, CEO of Revolut. “We’re accelerating towards 100 million customers, and we’ll be bringing them into Formula 1 with unforgettable experiences at a pivotal time for the sport. As Revolut continues to challenge the status quo in global finance, the future Audi F1 Team is set to do the same in motorsport. With a shared outlook, global ambition and relentless drive for progress, this partnership will define what’s possible in Formula 1.”

Audi’s entry is one of the most high-profile additions to the sport’s upcoming era. The company views Formula One as a platform for long-term brand positioning, underpinned by global exposure and an emphasis on technological development under strict cost caps.

Gernot Döllner, CEO of AUDI AG and Chairman of Sauber Motorsport AG, explained, “Audi is entering Formula 1 with a clear ambition: to use the platform as a technologically relevant and economically sustainable investment in the future of the Audi brand. We firmly believe in the success of our project, which we are approaching with a realistic attitude and a mindset of continuous improvement. In Revolut, we have found a partner that shares our ambitions and attitude. Formula 1 is a global stage that offers us the opportunity to reach new target groups together and generate enthusiasm for our products.”

Currently, Sauber sits sixth in the World Constructors’ Championship with 43 points and secured its first podium finish in over 12 years at the British Grand Prix, courtesy of German driver Nico Hülkenberg.

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