Aboon raises $17.5m for AI-powered 401(k) platform

October 16, 2025

Aboon, an AI-powered FinTech platform transforming how financial advisors design and manage 401(k) plans for business owners, has raised $17.5m in seed funding.

The round was led by Bain Capital Ventures, with participation from Altai Ventures, Runyon, Edward Jones Ventures, Outpost Ventures, and EJF Ventures.

Founded in 2023 by Nick Gavronsky and Amy Ouellette, Aboon offers a modern digital third-party administration (TPA) platform that empowers financial advisors to efficiently create and manage retirement plans. The platform combines AI-driven automation, intuitive workflows, and real-time expert support, enabling advisors to design and launch 401(k) plans within minutes — a process that typically takes weeks using legacy systems.

The new capital will be used to enhance Aboon’s automation capabilities, expand its product range, and strengthen integrations with advisory firms across the US.

The company has already partnered with leading firms such as Edward Jones and several major recordkeepers, including Capital Group, Empower, and Manulife John Hancock, to accelerate adoption.

Aboon CEO and co-founder Nick Gavronsky said, “We built Aboon because we saw how hard it was for advisors to offer retirement plans, and how many businesses were left behind as a result.

“Aboon was built on a belief that every American worker deserves a path to retirement, and the best way to get there is through the trusted advisor network that already supports business owners. We are changing the game for financial advisors by putting the tools they need in their hands.”

Bain Capital Ventures partner Matt Harris said, “Aboon is solving a huge pain point in an underserved but critical industry.

“We believe the next generation of retirement infrastructure will be advisor-led, tech-enabled, and powered by AI. Aboon has built the right product at exactly the right moment, delivering a modern operating system for advisors to bring retirement plans to market with unprecedented speed, clarity and scale.”