Sumsub, a global identity verification and anti-fraud specialist, has formed a strategic partnership with Approvely, a FinTech infrastructure platform catering to regulated and high-risk industries across North America, to deliver a unified compliance and payments solution for gaming merchants.
The collaboration sees Sumsub’s automated KYC and AML screening embedded directly into Approvely’s onboarding and payments stack. Covering more than 220 countries and territories, Sumsub’s platform provides the jurisdictional depth required to support Approvely’s merchant base as it scales across borders. The combined solution creates a single, compliant route from user verification to transaction processing, removing the need for merchants to stitch together separate compliance and payments tools.
Approvely already supports hundreds of gaming merchants across the US, while Sumsub maintains an established presence in both domestic and wider international markets. By combining these complementary footprints, the two companies have built a framework that standardises KYC and AML processes within one operational structure.
The partnership was driven in part by a widening compliance gap that Approvely identified as it grew its regulated market presence. Gaming operators have increasingly contended with synthetic identity fraud, multi-accounting, bonus abuse, and organised first-party fraud, all while needing to maintain frictionless onboarding for genuine users. Delivering consistent verification standards across multiple jurisdictions, without slowing down the user experience, had emerged as a critical challenge for merchants operating at scale.
Merchants using Approvely’s platform can expect a number of practical benefits from the integration. Automated identity checks at onboarding are designed to reduce the volume of fraudulent or misrepresented accounts entering the payments flow, while consistent cross-jurisdictional KYC and AML screening should limit the need for manual review further down the line. Legitimate users are expected to move from account creation to transaction activity with fewer interruptions, and operators gain a compliance foundation that spans both US and international markets as they pursue cross-border growth.
Approvely CEO Chelsie Cooper said, “We were excited about this partnership because we already support many of the same operators.
“Bringing our platforms together creates a direct path from verification to checkout, without adding friction to the user journey. Sumsub strengthens compliance at the front end while allowing payments to move efficiently on the back end. That balance between regulatory discipline and product experience is important to us, and it’s why this collaboration makes sense.”
Sumsub business development director, Americas, Anastasia Shvechkova said, “Regulated industries like gaming demand verification that is both rigorous and fast.
“Our partnership with Approvely reflects our commitment to helping businesses in compliance-intensive verticals onboard users with confidence, reduce fraud at the source, and scale across jurisdictions without operational drag. Identity is the foundation — and together, we’re making it stronger.”
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