ManyPets, a UK pet insurance provider recognised for its AI-driven claims process, has become the first UK specialist pet insurer to introduce a plugin on ChatGPT, giving pet owners a faster way to obtain an indicative quote.
The plugin, which OpenAI has recently rebranded from “Apps” to “Plugins”, is designed to help ChatGPT users access details of ManyPets’ Lifetime insurance policies without leaving the chat interface.
After responding to a handful of questions, users are shown estimated prices and plan options covering between £3,000 and £20,000 in annual vet fees, intended to support pet owners with the cost of ongoing accident and illness treatment.
The move is aimed squarely at a growing segment of consumers who now turn to large language models for everyday research and product comparisons rather than traditional search engines. ManyPets said it anticipates growing numbers of customers using ChatGPT and comparable platforms to explore and purchase from brands, and predicts that the function of LLMs within financial services will expand over time to include broader servicing and new types of products.
ManyPets is part of Many Group and has been active in the pet insurance space since 2017, building its offering around policies designed with pet owners in mind and a service model that leans heavily on technology.
The insurer covers close to 400,000 pets across the UK, has collected more than 25,000 five-star ratings on TrustPilot, and holds a TrustScore of 4.6. It was named Pet Insurance Provider Of The Year for a fifth time at the 2026 Moneyfactscompare.co.uk Awards and also received the Consumer’s Choice award for its approach to claims innovation.
The Plugin does not offer advice or product recommendations, in keeping with UK regulatory requirements. Instead, customers are directed to compare the options presented and then complete their purchase via the ManyPets website, where a final price is confirmed.
ManyPets CEO Luisa Barile said, “This is another significant milestone for ManyPets. Being first specialist pet insurance provider to launch a Plugin on ChatGPT reflects our role in shaping the pet insurance of tomorrow, and our pledge to make caring for pets easier.”
ManyPets CMO Shane Larkin said, “We see a clear shift in how consumers search for products and services, with AI and LLMs helping them make confident, informed choices. This innovation is about meeting customers, and increasingly their AI agents, in the channels they use and trust most.”
Copyright © 2026 FinTech Global
