LifeSearch, one of the UK’s leading protection advice specialists, has teamed up with Snoop, the free money management app that helps people track spending, cut bills and manage their finances in one place, to bring financial protection into users’ everyday money habits.
Through the partnership, Snoop’s users can now access life insurance quotes directly within the app and complete a purchase online via a journey powered by LifeSearch. Those who require guidance or have more complicated circumstances will be passed on to LifeSearch’s in-house team of specialist protection advisers.
Snoop connects to users’ bank accounts and credit cards via Open Banking, giving them a consolidated view of spending across every provider they use. Its AI-driven technology reviews this data to flag unnecessary subscriptions, poor value renewals and bills that could be reduced elsewhere, supporting households in cutting costs and making more informed money decisions.
Bringing LifeSearch into the app extends this proposition beyond saving money, helping users also consider how to make their overall finances more resilient.
LifeSearch has supported more than a million people, families and businesses in arranging 1.7 million policies, drawing on a network of 280 specialist advisers who combine technology with human advice.
Ed Axon, Chief Growth Officer at LifeSearch, said: “Snoop’s users are already thinking proactively about their finances, which makes this a natural fit. Too many people put off protecting their income or their family financially because it feels complicated or time-consuming. By making cover accessible right where people are already managing their money, we’re removing that friction – and for anyone who needs a helping hand, our advisers are there too.”
Paul Lloyd, Chief Marketing Officer at Snoop, said: “People come to Snoop because they want a clearer view of their money and practical ways to improve their financial position. Protection has an important role to play in that, but too often it feels complicated, disconnected or easy to put off. Working with LifeSearch means we can bring protection into the everyday money-management journey, helping users understand their options and take action in a simple, trusted way.”
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