Arity, the Chicago mobility data and analytics company founded by The Allstate Corporation, has launched Arity Lead Platform, a carrier-controlled platform designed to connect insurer customer acquisition activity with the decisions, workflows and business outcomes that follow.
The platform brings acquisition sources, marketplaces, partners, agents and carrier systems into a connected operating layer. Insurers can apply their own rules to purchasing, budgeting, routing and distribution, while also connecting agent and CRM workflows to capture engagement and outcome data.
Arity Lead Platform is designed to address fragmentation across the insurer acquisition process. Carriers can work with publishers, marketplaces, lead and call providers, agency networks and other distribution partners, but these activities can operate across separate systems. The resulting fragmentation can make it harder to understand how acquisition spending translates into customer and business outcomes.
The platform uses reusable connectors to link existing acquisition technologies and partners, reducing the work required to integrate new sources. Carrier-defined rules can then be applied across acquisition decisions, including buying, routing, budgeting and distribution.
Arity has also incorporated Arity Pulse AI as the platform’s intelligence layer. It connects acquisition activity with operational execution and downstream outcomes, helping insurers identify the factors influencing performance and generate recommendations within the rules and controls established by the carrier.
The platform is designed to support a continuous feedback loop. By connecting acquisition investment with agent activity and eventual business outcomes, insurers can use performance information to inform future acquisition decisions rather than assessing individual stages of the process in isolation.
Arity Lead Platform builds on more than a decade of Arity’s experience connecting insurers with publishers, marketplaces and acquisition partners. The company says the platform is intended to work alongside existing technology rather than requiring insurers to replace their current systems and partners.
Founded in 2016 by The Allstate Corporation, Arity is a mobility data and analytics company that uses driving and mobility data to develop solutions for insurance and other industries. Its insurance offering includes data and analytics products covering areas such as pricing, driving risk, customer acquisition and marketing.
Arity plans to demonstrate Lead Platform and its AI-driven acquisition capabilities at ITC Vegas 2026, highlighting how insurers can connect acquisition sources, manage purchasing and distribution, integrate agent workflows and link those activities to downstream results.
Arity president Gary Hallgren said, “Customer acquisition has become too important to manage as a series of disconnected decisions. Carriers have an opportunity to outperform by connecting acquisition activity to business outcomes and using what they learn to improve acquisition performance. Arity Lead Platform puts carriers at the center, giving them control over how acquisition decisions are made across their ecosystem and helping them turn more of their investment into long-term value.”
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