Lucy Heavens is a senior marketing leader with 25+ years in FinTech, RegTech and WealthTech. Previously, she led global marketing at Salv, helping financial institutions fight financial crime through collaboration and intelligence sharing. Lucy has held senior roles at IBM, Fiserv, SimCorp, and several high-growth scale-ups, building teams and campaigns that actually drive results. A regular on RegTech and FinTech influencer lists, she’s also featured on the Innovate Finance Women in FinTech Powerlist since 2017. Lucy co-founded RegTech Women, now part of Risky Women, and is an advisor and ambassador for multiple fintech communities. She champions meaningful marketing and real inclusion – no fluff required.



