Latest Efrat Marmur News, Insights & Analysis

In an age where convenience is king, the insurance industry is shedding its clunky, paper-bound past for a sleeker, more intuitive future. Embedded insurance – coverage seamlessly woven into the purchase of products or services – is evolving into what experts call Embedded Insurance 2.0, a model so frictionless it’s almost invisible. By integrating policies into digital platforms like creator economies, vertical SaaS, and peer-to-peer services, insurers are meeting customers exactly where they are. This shift promises to democratise access, streamline claims, and redefine trust in an industry long plagued by complexity. However, those looking to leverage these advancements must navigate the delicate balance of automation, consent, and global scalability.

What is Embedded Insurance 2.0? The future of effortless coverage

April 22, 2025

In an age where convenience is king, the insurance industry is shedding its clunky, paper-bound past for a sleeker, more intuitive future. Embedded insurance...

Commercial/Enterprise Insurance

Does insurance need to foster greater engagement with consumers?

August 30, 2023

Go to any FinTech event and it is instantly clear that customer engagement is a major priority for most companies. Given its significance, are insurance firms doing enough or should they be doing more?