Data and analytics platform for investors StratiFi Technologies has picked up $7m in funding.
Anthemis Group led the investment, with participation also coming from Wolverine Holdings, Cboe Global Markets, HOF Capital and AngelList. A series of angel investors also made contributions including, E*Trade chief brokerage officer Mike Curcio, Bitwise Asset Management global head of research Matt Hougan, and former ETF.com chief executive, Matt Wyndowe.
San Francisco-based StratiFi is a technology platform to help investment advisors, family offices and investors to manage risk and make better investment decisions.
The companyâ€™s PRISM Rating solution calculates an investors portfolio to mange its risk and returns. The technology scores an investment out of 10 and can provide the user with suggestions on wys to lower the risk and improve returns.
Proceeds from the investment will be used to bolster its PRISM Rating technology, its solution for calculating risk scores. Funds will also be used to build a marketplace of risk solutions and an educational ecosystem to support its clients.
Anthemis Group co-founder Sean Park said, â€œThe firmâ€™s simple, intuitive technology means investors and their clients no longer have to worry that some random event in the financial markets, which seem to now regularly occur, will interfere with their ability to retire, or even maintain their standard of living in retirement.
â€œAnyone who is willing to simply upload some data and click a button, can begin a process and journey that is true to Anthemisâ€™ goal of democratizing finance, and creating upward spirals for investors and advisors.â€
Earlier in the year, Anthemis led the investment into direct lending investment manageR and technology platform Goji. The UK-based company provides investors and financial intermediaries with a platform to direct lending industry.
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